Nigeria's Federal Government has unveiled Ember to Remember 2026, a 100-day tourism season connecting festivals, hospitality, culture and entertainment from September to December.
Nigeria is preparing for an expanded festive tourism season as the Federal Government introduces “Ember to Remember 2026,” a coordinated 100-day programme designed to connect tourism, culture, entertainment, hospitality, transportation and commerce.
The programme will run from September through December and seeks to move Nigeria’s traditional December travel boom into a broader national tourism season.
The initiative was announced by the Federal Ministry of Art, Culture, Tourism and the Creative Economy in partnership with MyCityApp.
According to the ministry, the programme will bring together festivals, concerts, food experiences, fashion, nightlife, hospitality businesses, cultural attractions and other visitor experiences across Nigeria.
A central element will be a National Digital Events and Experiences Calendar. The platform is intended to provide Nigerians, members of the diaspora and international visitors with a single place to discover what is happening across the country’s 36 states and the Federal Capital Territory.
The programme is particularly significant because Nigeria’s December tourism economy has historically been driven by numerous independent events, often marketed separately. The new approach attempts to connect those experiences under a national tourism framework.
The official national stakeholders conference is scheduled for September 14, 2026, at Eko Hotel in Lagos, where the national calendar is expected to be formally unveiled.
For businesses, the implications extend beyond event attendance. Increased visitor movement can create demand for airlines, hotels, restaurants, transport companies, tour operators, retail businesses, entertainment venues and local attractions.
The initiative therefore represents an attempt to treat tourism as an economic chain rather than simply a collection of festivals.
“Ember to Remember 2026” could become an important test of Nigeria’s ability to coordinate its tourism assets at national scale.
Its success will depend on participation from states, event organisers, hospitality businesses and tourism operators, as well as the ability of the digital platform to make Nigeria’s experiences easier to discover and access.
